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Benefits of Advertising

Thirty years ago, Herb Krugman, the father of effective ad frequency, said: “Advertising needs frequency, because, like a product sitting on the shelf, you never know when the consumer is going to be looking for you, so you have to rent the shelf-space all the time.”

We’re growing… grow with us.

“A man who stops advertising to save money is like a man who stops a clock to save time.” – Henry Ford

Natural Awakenings is dedicated to helping area businesses grow and reach their full potential. If your business supports a healthy lifestyle, advertising in Natural Awakenings West Michigan is the right choice for you. Natural Awakenings readers are eco-savvy consumers whose values mirror the “Cultural Creatives,” a rapidly growing market of individuals who care deeply about healthy living, natural products, ecology and a sustainable economy.

As your marketing partner, our business is promoting your business. We are successful when you are successful!

Be Noticed
Natural Awakenings and NaturalWestMichigan.com provide numerous ways to build your business or promote your event.

A consistent display ad is the hallmark of effective print and web-based advertising.

Nothing beats a well-designed ad that reaches your potential clientele. Display ads feature your business prominently next to cutting edge information or events and editorial on natural methods of health, healing, inner growth and earth friendly living. Your display ad works synergistically with editorial, calendar events, the natural directory and news briefs. Our web-banner advertisers benefit, too, as their ads appear on every page that our visitors view.

Each time your ad is in the magazine or online it gets another look or click – and the more looks or clicks it gets, the better your advertising works. This is compounded month, after month, after month, which is why we recommend 12-month commitments. Not only will you save money, your advertising will be more effective.

We Don’t Stop There
With most publications, placing an ad is the end. With us, it’s just the beginning. We want our readers to get to know you. We encourage multi-faceted participation from our advertisers. Advertisers receive complimentary Newsbriefs, monthly calendar listings, social networking and further editorial priority. Realize the difference.

A Credible Local Resource
Natural Awakenings has quickly become one of the most widely read natural health and green living publications in West Michigan. Cutting edge editorial and an uncompromising vision to positively affect local communities is the pulse of this publication. We inspire as well as inform our readers. These 30,000 + women and men tell us they read our magazine “cover-to-cover” each month and visit our website often.

Targeted Marketing
Reach an audience who reaches for us. Our readers are seeking products and services that support natural health and green living. Plus, our equally enthusiastic web-audience is growing by the 100’s each month. Let us help you connect with them.

Cost-Effective Marketing
Compare our rates. Not only will you will see that our rates are the lowest of any comparable publication, but the free addendum’s to your ad offer unmatched value.

Your ad in Natural Awakenings works for you much longer than in daily and weekly publications. Because of the appealing and informative content, local resources and the comprehensive calendar section, readers keep and refer back to their issues throughout the month. Many devoted readers keep past issues on hand for future reference needs. NaturalWestMichigan.com offers further cost-effective and lasting advertising options that work as an excellent addition to print advertising or a suitable alternative to print advertising. Our web-visitors are many and their visits are lengthy. Stay connected with them 24/7.

We distribute Natural Awakenings Magazine to over 500 locations throughout West Michigan each month. Our monthly distribution audit ensures that almost every copy of our magazine reaches the hands of our readers. The counties that we serve are: Kent, Ottawa, Muskegon, Allegan, Ionia, Barry, Montcalm, Newaygo, Oceana, Mason, Mecosta and areas of Isabella. You’ll find it at selected practitioner offices, health food and grocery stores, healing and education centers, bookstores, restaurants, public libraries, fitness centers, coffee shops and wherever free publications are generally seen. If you wish to provide copies for your clients or customers please contact us.

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