Who We Are
Since 2006, Natural Awakenings-West Michigan has served as this region’s indispensable personal resource for people seeking to practice an increasingly healthy, natural lifestyle. Each month, readers receive cutting-edge information on nutrition, fitness, healing modalities, personal growth, green and sustainable living, creative expression and the products and services that support a vibrant life.
Both in print and digital editions, Natural Awakenings offers articles by national authors and local leaders in these fields. We share perspectives by national and global thought leaders, trends and tidbits. Locally, we keep readers apprised of local natural living news through briefs, our event calendar and social networking sites.
Loyal readers eagerly await each month’s issue and read it cover to cover. As a free grassroots publication, Natural Awakenings also serves as an essential networking tool throughout the holistic community.
Our Sustainable Publishing Principles
Natural Awakenings-West Michigan is committed to the principles of social responsibility and sustainability in our business practices. Our core values include a triple bottom line: people, planet and profit.
We print on 100 percent recycled newsprint with soy and vegetable-based inks and have a standing request with our local printer to use 100 percent post consumer fiber (PCF). We are committed to making the most of environmentally friendly products and services available to us. We are locally owned and operated; 93 percent of our gross revenue remains in the West Michigan community.
- We reduce the amount of paper, power, packaging and other items that we consume.
- We reuse everything we can. Including any extra issues (not many, as we regularly audit circulation).
- We recycle all office paper, products and any other items we can.
Click & Connect
Our job is to keep our community connected. Residents who travel or do not have immediate access to a print copy of Natural Awakenings-West Michigan have online access to our Digital Magazine 24/7.
Statement of Purpose
Natural Awakenings is a free community resource dedicated to enriching the lives of individuals interested in natural healthy living. Supported by our advertisers. We have an independent editorial policy. While we proffer the highest standards of integrity in all we do, we do not necessarily endorse the views expressed in the articles and advertisements, nor are we responsible for the products and services advertised.
We aspire to grow throughout West Michigan, offering solutions to our advertising partners while providing a quality publication focused on building a healthy and sustainable community.
Natural Awakenings... of the community and for the community... inspiring, educating and uniting West Michigan toward a healthier, more sustainable life!