About Natural Awakenings

Publishers Amy and Kyle Hass have a twofold commitment—your successful use of Natural Awakenings for a better life, and the overall vitality of our local natural living community. They began using green products in their personal and professional lives 11 years ago. Today, their family continually seeks ways to tread more lightly on the Earth.

Amy’s love of nature started at a young age. Growing up with horses, she was always outside, riding any trail she could find. Her love of animals prompted her to pursue a degree in marine biology . She remarks, “The more I realized the connections among everything Mother Nature created, the more I had to act on the need to help the animals and the planet we share with them.” 

Amy’s love for all things natural and her quest to make a vital impact on the environment began to rub off on Kyle when they married. But it was when Kyle’s mother lost her battle with cancer that a new facet of their mission took shape: They determined to also take a good look at what they were putting into their bodies.

Through the years, the pair had thought they were focused on living a righteous lifestyle.  But in reality, they had become caught up in busy days that prompted long hours and reliance on convenience foods. “We also failed to fully appreciate the outdoor activities that keep us in balance,” says Kyle.

Today, all of that has changed. Kyle and Amy eat a consistently organic diet and revel in the outdoor activities they enjoy together, which include biking, camping and canoeing.

When the West Michigan edition of Natural Awakenings became available in 2008, “We could not pass up this opportunity to share with our community this wealth of enjoyable ways to live healthier, more socially responsible lives,” says Amy. Born and raised in West Michigan, they are honored to be able to give back to their community through this magazine. They note, “We are grateful to Bill and Sara Peterson for cultivating this magazine into what it is today.”

About Our Local Edition

Since 2006, Natural Awakenings-West Michigan has served as this region’s indispensable personal resource for people seeking to practice an increasingly healthy, natural lifestyle. Each month, readers receive cutting-edge information on nutrition, fitness, healing modalities, personal growth, green and sustainable living, creative expression and the products and services that support a vibrant life.

Both in print and digital editions, Natural Awakenings offers articles by national authors and local leaders in these fields. We share perspectives by national and global thought leaders, trends and tidbits. Locally, we keep readers apprised of local natural living news through briefs, a natural directory and classifieds focused on their interests.

Loyal readers eagerly await each month’s issue and read it cover to cover. As a free grassroots publication, Natural Awakenings also serves as an essential networking tool throughout the holistic community. 

Our Sustainable Publishing Principles 

Natural Awakenings-West Michigan is committed to the principles of social responsibility and sustainability in our business practices. Our core values include a triple bottom line: people, planet and profit.

We print on 100 percent recycled newsprint with soy and vegetable-based inks and have a standing request with our local printer to use 100 percent post consumer fiber (PCF). We are committed to making the most of environmentally friendly products and services available to us. We are locally owned and operated; 93 percent of our gross revenue remains in the West Michigan community.

We reduce the amount of paper, power, packaging and other items that we consume.
We reuse everything we can. We recycle any extra issues (not many, as we regularly audit circulation), office paper and products.

Click & Connect

Our job is to keep our community connected. Residents who travel or do not have immediate access to a print copy of Natural Awakenings-West Michigan have online access to the monthly features, local news, community classifieds and monthly events 24/7. 

• Read this month's Web-Exclusive Article, Web-Exclusive Health Briefs and Web-Exclusive Global Briefs for more useful information on natural health and green living not found in this month print edition.
• Discover 100s of additional articles on our Resources page.
• We regularly update our Web-News in order to keep you informed on late breaking news pertaining to holistic living.
• Find West Michigan's most comprehensive Natural Directory representing the best in natural health, green living and inner growth resources.
• Curious about a service or product noted in an ad? Learn more by clicking on the banner. Thank you for supporting the businesses that make this free magazine possible.

For all these free resources and much more, click on and enjoy yourself.

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Statement of Purpose

Natural Awakenings-West Michigan and NaturalWestMichigan.com are free community resources dedicated to enriching the lives of individuals interested in natural healthy living. Both are supported by our advertisers. We have an independent editorial policy. While we proffer the highest standards of integrity in all we do, we do not necessarily endorse the views expressed in the articles and advertisements, nor are we responsible for the products and services advertised.

Natural Awakenings...of the community and for the community...inspiring, educating and uniting West Michigan toward a healthier, more sustainable life!

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